In collaboration with Dr. Rachel Black and with the assistance of Julia Ko, I am currently in the process of launching a project to explore the perceptions of drinking water in the Greater Vancouver area. We might focus only in Vancouver, although given the geographical proximity of other municipalities and the fact that they are all served by the Greater Vancouver Water District, we might collect data in more than one municipality. Reservoirs in the Capilano, Seymour and Coquitlam watersheds provide freshwater that is distributed within the municipal supply system.
The Tap Water Pledge is a campaign initiated by Metro Vancouver in order to reduce the amount of plastic bottles being disposed of in local landfills. The primary focus of this campaign is discouraging purchases of water in recyclable or disposable plastic bottles, though. In this project we will explore whether there are significant cultural factors that (a) increase bottled water consumption and (b) decrease consumption of tap water. We will be approaching this question both from a qualitative (ethnographic) and a quantitative (structured survey) perspective.
Metro Vancouver Ipsos Reid (2008) survey on drinking water in the Metro Vancouver area.
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